Business levers
Sales lever
Monetization lever
Monetization lever
To stimulate product sales
Monetization lever
Monetization lever
Monetization lever
To drive growth of ad revenue
Measurement lever
Monetization lever
Customization lever
Giving insights and measurements
Customization lever
Customization lever
Customization lever
To draw new customers
Indexation lever
Customization lever
Indexation lever
To build status quo bias customer community