Delivering the most novel customer values
CAC sales lever
CAC monetization lever
CAC monetization lever
To stimulate product sales
CAC monetization lever
CAC monetization lever
CAC monetization lever
To drive growth of ad revenue
CAC measurement lever
CAC monetization lever
CAC customization lever
Giving insights and measurements
CAC customization lever
CAC customization lever
CAC customization lever
To draw new customers
CAC indexation lever
CAC customization lever
CAC indexation lever
To build status quo bias customer community